If you are selling a scarcity — an inventory — of any nonphysical goods today, stop, turn around, and start selling value — outcomes — instead. Or you’re screwed. Apply this rule to many enterprises: advertising, media, content, information, education, consultation, and to some extent, performance.
My Name is Wes
Topics at the front of my mind: creativity, thought, attention with a little bit of ExpressionEngine sprinkled throughout.
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2010-02-23
